The French, they were never ones for having a spirited or minimalistic edge. The irony is, all the worldy avant garde minimalist denim purveyors—you know Swedish Acne, American Rag & Bone and Dutch G-Star-they aren’t just love children of Helmut Lang & Levis. More simply put, Frenchies Marithe + Francois Girbaud made denim both relative and ahead of its time…starting with the hip hop scene of the 90’s. And today they’re still ahead of the denim game.
Check out their Fall/Winter 2010 runway show full of bicycles, denim pleats, hoods, and breakdancers: